When you’re marketing your healthcare practice, you may not be thinking too hard about the future. But if you plan on selling your healthcare practice in the near or far future, a good marketing presence is extremely valuable. Crossroads Healthcare Transitions discusses some marketing mistakes you want to avoid.
Undervaluing Your Brand
Your brand and reputation are some extremely important things to consider. But it’s hard to gauge data about your brand, meaning some healthcare practices aren’t making it a focus. You may not see immediate impacts when you work at building your brand. But making a solid impression helps you to build loyalty and trust in the community you’re a part of.
Having a Stale Online Presence
In this digital age, your online persona is more important than ever. If you haven’t made updates to your website or social media lately, you’re hindering yourself. When patients are looking for a new healthcare practice, it’s likely that the first thing they’ll do is search for one online. You have to make sure that what they find is appealing and enticing.
Make sure that your website is fresh and up to date. Work with a marketing team to make sure that your social media strategy is working well for your market and business. Paid advertising is more expensive for fewer results because of the market. You want to make sure you’re assessing your marketing budget and investing it in what will work best for your practice.
Ignoring the Mindset of Potential Customers
There have been so many changes to the healthcare and dental worlds over the past few years. Many potential customers may feel overwhelmed by the healthcare system and feel like they can’t easily get what they need. Make sure your site is open and inviting. Have multiple areas where they can contact you and have important contact information featured prominently on your website and social media pages.
Focusing On Shallow Transactions
Don’t get too wrapped up in selling just the immediate patients and cases. It’s always good to get new patients in the door, but it’s even better to get patients and form a long-term relationship with them. You want to make sure that you’re getting patients that are going to keep coming back to your office for their care.
Considering Selling Your Practice?
At Crossroads Healthcare Transitions, we specialize in buying and selling healthcare practices. If you’re ready to sell, we can do an appraisal and make sure you get the best value for your practice. Call us or schedule a call online!