When it comes time to sell your healthcare practice, intangible assets like practice reputation can add to your practice’s market value. Ensuring that your practice is well-marketed within your local community can be a great start to selling your practice. At Crossroads Healthcare Transitions, our goal is to help you sell your healthcare practice while also maintaining your peace-of-mind. Here are some of our best tips on marketing your healthcare practice:
Optimize Your Online Presence
Your practice’s website should be a great resource for patients as well as potential buyers. It should give a comprehensive overview of the services you provide, amenities that your practice offers, and your mission statement as a healthcare provider. Making sure that your practice’s website is mobile-friendly and SEO optimized will go a long way in maintaining your online presence. Additionally, you should claim all local listings for your practice to ensure that patients can easily find you, your office hours, and up-to-date information regarding your offerings.
Manage Your Reputation
Reviewing and responding to patient feedback is a great way to manage the reputation of your practice. Encourage former or current patients to leave online reviews on your Google listing or social media platforms. The goal is to ensure that whenever anyone looks up your practice, they are met with glowing reviews of your practice and services. If you find any negative reviews, make sure to respond to them in a professional manner, and address any concerns accordingly.
Focus on Patient Experience
The best thing you can do for your practice is to ensure that your patients’ needs are met. Do the best you can to build trusting and reliable relationships with your patients. Word-of-mouth matters and you want to ensure that when someone leaves your office, they are leaving with a good first impression. Consider offering health tips on your website’s blog or social media platforms to show your patients you care about their wellbeing even after they leave your office.
Establish a Brand
Branding is a marketing term used to describe the visibility of a practice. This includes a well-designed logo, using consistent verbiage to describe the practice’s mission, and putting out quality content that helps build the practice’s local recognition. Some great branding tools include newsletters, brochures, and freebies that you send home with patients after they leave your office. This material should showcase your practice’s name, logo, and contact information so that you remain at the front of their minds when they need healthcare services later.
Make Yourself Accessible
Your reputation as a healthcare provider is invaluable to your practice’s overall value. By making yourself more accessible to patients, you are showing that your practice provides personalized care that isn’t always offered elsewhere. Allowing patients to ask questions during and after their appointments can go a long way in leaving a good impression.
Ready to sell?
Are you considering selling your healthcare practice? At Crossroads Healthcare Transitions, we specialize in helping healthcare practices prepare to sell while also maintaining your peace-of-mind throughout the process. We look forward to helping you get started on this journey of leaving behind a positive legacy. Please contact us for more information.